Website, Business Contacts and Visitors Privacy Notice

At a glance

We use cookies on our website. Strictly necessary cookies are always on; statistics, preference and marketing cookies are only set if you accept them in the cookie banner.
If you are a business contact, we may hold your work contact details to tell you about our services, manage our relationship and invite you to events. If we got your details from somewhere other than you, for example LinkedIn or a business database, we say so when we first contact you.
If you visit one of our offices or an event, we may register your visit, and some locations have cameras and event photos or video. Not every office has every measure.
You can object to direct marketing, withdraw consent and use your other rights at any time. Contact: dataprotection@einride.tech.

1. Who is responsible for your personal data

Einride AB, reg. no. 559074-8926, Stadsgården 6, Stockholm, operates einride.tech and is the controller for the website and cookies. For business contacts, the Einride company you are in contact with is the controller; the e-mail or message you receive names it. For office and event visits, the Einride company whose office or event you visit is the controller (if you are unsure which, ask your host):

Country

Controller

Sweden

Einride AB

Norway

Einride Technologies Norway AS

Netherlands

Einride Technologies Netherlands B.V.

Belgium

Einride Technologies Belgium B.V.

Germany

Einride Technologies Germany GmbH

Austria

Einride Technologies Austria GmbH

USA

Einride US Inc.

United Arab Emirates

Einride ME Freight Technologies L.L.C.

At coworking spaces and customer sites, the operator of the space or the customer runs reception and visitor registration under its own rules.

A. Our website and cookies

We use cookies and similar technologies to run and improve einride.tech. You choose which non-essential cookies to allow in the cookie banner, and you can change your choice at any time with the cookie icon at the bottom of every page.

Purpose

What we do

Legal basis

Personal data

Kept for

Separate controllers (recipients)

Offer, develop and improve the website and to analyze data

Run and improve the website, understand how it is used, and measure and target marketing campaigns, using cookies and similar technologies that you accept in the cookie banner.

Consent: you accept statistics and marketing cookies in the cookie banner

Device information, Online identifier, Location data, IP address, User activity

Deleted 1 year after your visit to the website

None

Prevent and investigate website misuse

Safeguard website integrity by proactively identifying and addressing potential misuse and security threats. Includes: Monitor website traffic for suspicious activity; Investigate reported incidents of misuse or security breaches; Implement security measures to mitigate risks and vulnerabilities.

Legitimate interest: the processing is necessary for our legitimate interest in preventing and investigating misuse of our website and protecting its security.

Online identifier, Location data

Deleted 1 year after your visit to the website

None

B. Business contacts, customers, leads and newsletters

This chapter applies if you are a customer, carrier, supplier, partner or lead, if you have signed up for a newsletter, or if we have contacted you about our business.

What we collect and where it comes from: name, job title, employer, work e-mail address, work phone number and what we have discussed with you. If we did not get the details from you, our sources are professional networking and B2B data platforms (LinkedIn Sales Navigator, ZoomInfo, Apollo and OrgChart), public sources such as your employer’s website, event organisers, and our customer relationship system, where a colleague has added you.

Purpose

What we do

Legal basis

Personal data

Kept for

Separate controllers (recipients)

Market our products and communicate about our business activities

Promote products and communicate business activities through various marketing channels. Includes: Create targeted advertising campaigns on Google Ads and Microsoft Advertising; Develop promotional content for social media platforms; Send out newsletters to subscribers with updates about business activities.

Legitimate interest: the processing is necessary for our legitimate interest in promoting our products and communicating about our business activities.

Name, Email address, Job title, Employer, Communication

Deleted 2 years after the last communication was sent by us

None

Administer and send newsletters

Manage subscription lists and distribute newsletters to subscribers. Includes: Collect and organize email addresses of subscribers; Create engaging newsletter content; Schedule and send newsletters at regular intervals.

Legitimate interest: the processing is necessary for our legitimate interest in managing subscriptions and sending newsletters to subscribers.

Name, Email address, Employer

Deleted 2 years after we last sent you a newsletter, or earlier if you object

None

Respond to your requested information about our business activities

Respond to inquiries and provide requested information about Einride’s business activities. Includes: Review incoming inquiries from website forms or emails; Gather relevant information to address inquiries effectively; Respond promptly and courteously to provide requested information.

Legitimate interest: the processing is necessary for our legitimate interest in responding to your enquiries about our business activities.

Name, Email address, Job title, Employer, Phone number, Job location, Communication

Deleted 2 years after the last communication was sent by us

None

Contact potential or current customers to market our products

Contact potential or current customers to market Einride’s products and services. Includes: Identify and reach out to potential customers; Follow up with existing customers; Track and analyze sales interactions.

Legitimate interest: the processing is necessary for our legitimate interest in contacting potential or current customers to market our products and services.

Name, Job title, Employer, Email address, Phone number, Communication

Deleted 2 years after the last communication was sent

None

Sign contracts with customers, carriers, suppliers

Facilitate contract signing with customers, carriers, and suppliers. Includes: Draft and review contracts; Coordinate contract signing process; Maintain contract records.

Contract: the agreements we sign with customers, carriers and suppliers

Name, Job title, Employer, Email address, Phone number, User ID

Deleted 10 years after the contractual relationship has ended

None

Manage and analyze business relationships with our counterparties

Manage and analyze relationships with business partners and customers. Includes: Communicate with customers and partners; Coordinate partnership agreements; Address and resolve partnership issues; Conduct business intelligence and analytics.

Legitimate interest: the processing is necessary for our legitimate interest in managing and analysing our business relationships with counterparties.

Name, Job title, Employer, Email address, Phone number, Address

Deleted 10 years after the contractual relationship has ended

None

Organize online and offline events

Manage event logistics and enhance attendee experience. Includes: Coordinate event logistics and venue setup; Manage attendee invitations and registrations; Provide accessibility accommodations for participants.

Legitimate interest: the processing is necessary for our legitimate interest in organising and running online and offline events.

Name, Email address, Employer, Phone number, Address

Deleted 13 months after the event

None

Contact by e-mail and your right to object: when we e-mail you for the first time we tell you who we are, where we got your details and link to this notice. You can object to direct marketing at any time, free of charge, with the unsubscribe link or by writing to dataprotection@einride.tech, and we will stop.

C. Visiting our offices and events

This chapter applies if you visit one of our offices, workshops or events.

What we collect and where it comes from: from you or your host, your name, employer, e-mail address, dietary and accessibility needs you choose to share, and your signature on an NDA where one is required. From cameras at offices that have them: images of you; not every office has cameras. From events: photos and video where you can be recognised. Your name and employer are required for security reasons; everything else is optional.

Purpose

What we do

Legal basis

Personal data

Kept for

Separate controllers (recipients)

Visit registration for security reasons

Track and manage visitor entries for security purposes. Includes: Log visitor arrivals for security monitoring; Maintain visitor records for audit trails.

Legitimate interest: the processing is necessary for our legitimate interest in registering visitor entries for site security and safety.

Name, Date of birth, Employer, Email address

Deleted 60 days after your visit

Building operator, where it runs the reception

Conduct camera surveillance for security reasons

Utilize camera surveillance for office security and personal safety. Includes: Monitor premises for safety and security; Review footage for incident response; Ensure adherence to security policies.

Legitimate interest: the processing is necessary for our legitimate interest in conducting camera surveillance of our premises to prevent and investigate security incidents and protect everyone’s safety.

Photo

Deleted 30 days after recording

None

Facilitate meetings/events incl to provide accessibility

Coordinate meetings/events, including accessibility accommodations. Includes: Arrange event logistics and venue setup; Document events through audio/video capturing.

Legitimate interest: the processing is necessary for our legitimate interest in organising and running meetings and events for visitors, including general registration logistics.

Email address, Employer, Name, Phone number, Address

Deleted 13 months after the event

None

Evaluate visitor statistics for office visits

Analyze visitor data to assess office visit patterns for resource allocation and facility enhancements. Includes: Assess visitor demographics; Analyze peak visit times for staffing adjustments; Track visitor behavior to optimize facility layout and amenities.

Legitimate interest: the processing is necessary for our legitimate interest in analysing visitor statistics to plan office resources and facilities.

Name, Date of birth, Employer, Email address

Aggregated statistics only; names and e-mail addresses are anonymised after 30 days

None

Publish event footage for internal use

Use footage from events in internal channels (intranet, Slack, internal presentations). Includes: Archive footage for future reference or training purposes; Create promotional videos showcasing company events; Share event highlights with stakeholders or partners.

Legitimate interest: the processing is necessary for our legitimate interest in using event footage for internal purposes such as training and internal communications.

Photo, Video

3 years after publication

None

Accommodate visitors’ dietary and accessibility needs

Collect and use the food preferences and accessibility needs that visitors choose to share, to adapt meetings and events. Includes: Provide accessibility features for attendees; Cater food and beverage preferences.

Consent: you choose to tell us your dietary or accessibility needs; we use them only with your explicit consent

Name, Email address, Dietary preferences, Accessibility needs

Deleted 30 days after the event

None

Publish event footage for commercial use

Publish footage from events where people are visible in marketing, social media, newsletters and press. Includes: Publish on websites and social media; Use in marketing material and press.

Consent: you agree that footage where you can be recognised is published

Photo, Video

Until you withdraw your consent

Social media and video platforms where footage is published

Camera signs: where we use cameras, a sign at the location tells you who is responsible, why we use the camera, how long footage is kept, and where to find more information or use your rights.

2. Who receives your data

Service providers that work on our behalf (processors) are not named here. They provide website hosting and analytics, customer relationship management, e-mail and marketing tools and event tools (A and B); visitor registration and badge systems, alarm and security services, camera installation and support, document signing and meeting tools (C); and cloud and collaboration tools generally. They may only use your data on our instructions. If you accept statistics or marketing cookies, our customer relationship system HubSpot also receives data collected through its tracking code and may use it for its own intent features as a separate controller.

Separate controllers (last column of each table): the building operator where it runs a reception, the companies behind statistics and marketing cookies, social media and video platforms where footage is published with your consent, and authorities where the law requires.

3. Transfers outside the EU/EEA

Einride companies in the USA and the UAE may access the data to support the service. These transfers follow our intra-group data transfer agreement, which includes the EU Commission’s standard contractual clauses. Providers outside the EU/EEA are used only with standard contractual clauses or when they are certified under the EU–US Data Privacy Framework.

4. Automated decisions

We do not use automated decision-making, including profiling, that has legal or similarly significant effects on you.

5. Your rights

Access to your personal data, and a copy of it.
Correction of data that is wrong or incomplete.
Erasure, or restriction of our use, in the cases the law allows.
Objection to processing based on our legitimate interest. We then stop unless we have compelling reasons.
Data portability for data you gave us and that we process by contract or consent.
Withdrawal of consent at any time where we rely on it, without affecting what happened before.
Objection to direct marketing at any time (see chapter B).

If you think we handle your data wrongly, you can complain to the data protection authority in your country. In Sweden this is the Swedish Authority for Privacy Protection (IMY, imy.se).

6. Contact and changes

E-mail: dataprotection@einride.tech. Post: Einride AB, Stadsgården 6, Stockholm, Sweden. We may update this notice; the date of the latest version is at the end of this page.

Last updated: 16 October 2026

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