Einride's CEO and founder, Robert Falck, shared his thoughts on leading with values in an article published by Sifted.

Building a successful business doesn’t automatically make you a good guy. 

I keep finding myself going back to this thought. Despite the heroic image that society paints of entrepreneurs who’ve “made it”, the real measure of their worth should be the positive change their company has achieved. 

And positive change is only achievable when grounded in values.

Read the full article here.