July 4 last year, Swedish tech startup Einride revealed the world’s first autonomous, all-electric truck. On July 11 this year, at the Goodwood Festival of Speed in West Sussex, the UK, Einride will launch a new product.

With this new product, Einride venture into uncharted territory, a demanding environment and an enormous market for battery-powered AVs.

The product launch will be broadcasted live on einride.tech