Polarrenen drives transition to sustainable transport by becoming Einride financing partner

2020-10-20

"We will see the future we choose to invest in, and therefore we choose to support investments that are made in critical and important sustainability areas, in this case electric freight mobility with Einride," said Polarrenen CEO Lars Wikman.

A subsidiary of the Polarbröd Group (Polarbrödsgruppen), Polarrenen operates in the sustainable energy, real estate, and mobility sectors, and strives to build a more sustainable future. Polarrenen has built sustainable apartments, invested in climate-smart vehicle finishing, and installed wind turbines. Now, Polarrenen will take the next step towards sustainable transport by financing electric trucks operated by Einride’s intelligent freight mobility platform.

“The transition to sustainable transport is only possible if we are all prepared to challenge how freight works today. Polarenen is a pioneer in sustainable investments and is not afraid to show the way. We at Einride are happy to call them partners and are impressed by their courage and will to take on the legacy industry that is road freight,” said Robert Falck, CEO and founder of Einride.

For Einride, the collaboration is an important piece of the puzzle in the electricity-based transport solution the company provides its customers with. Through new technology, it is possible to challenge freight as it exists today - which is harmful to the environment and unsustainable - and be able to offer cost-effective transport solutions.

For the Polarbröd Group, the deal means a further step in the investment towards sustainable mobility. Einride's customer studies have shown that companies can reduce their emissions by 87 percent by switching to electric freight, proving not only a sustainability case, but also a powerful business case.

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